1- It is the fact that housing is one of the major pillars of the macro economy, which could contribute in increasing the economic and employment growth.

2- Real Estate/ Housing Sector can be called the Mother of all the industries as it triggers immense activity in supporting the industries.

3- Its effects on the economy have the potential to generate industrial activities, develop small and medium enterprise, self employment opportunities, business, commerce and trade activities.

4- It will create social cohesion and environmental improvement.

5- The construction sector may also be viewed as a barometer of a country's economic health.

6- Due to over population there is the high demand of houses as compared to supply.

7- Availability of hard working, intelligent and skilled labour at lesser cost.

8- Pakistan is one of the fast growing economies of the world having touched a GDP growth rate of 8.4 % in 2005.Today Pakistan has 160 Million consumers with an ever growing middle class.